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TerraPay Acquires Pay2Global To Expand Into Europe
International payments network TerraPay has acquired Pay2Global, a UK-based money transfer company, for an undisclosed sum. With the acquisition, TerraPay can scale its service footprint in the 32 countries of…
News August 30
How Leading Retailers Created Successful Social Media Marketing Strategies
Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social…
Features August 29
Gen Z Remains Price Conscious And Seeks Experiential Retail
Retailers aiming to capture a younger audience must understand four major characteristics of the Gen Z shopper: they are very price-conscious, they prefer experiences over material items, they’re not brand…
Features August 29The Cautionary Tale Of Pushing Location-Based Ads
By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile since 2006, when mobile phones’ SMS and cellular data were just starting…
Executive Viewpoints August 29Nike Is #1 Brand Addressing Consumer Social Behavior
When it comes to understanding consumers’ social habits, Nike leads all other brands, according to a study from Vivaldi. Levi’s and Under Armour also made the top 10 list in…
News August 29
Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce
As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed to bring some predictive and personalization power to…
Features August 29
5 Digital Transformation Tips From The Experts
The vibe at the 2016 eTail East show last week in Boston was invigorating. Each speaker was proud and enthusiastic about telling their own digital transformation story. Here are five…
Editor's Perspective August 29Dollar Stores Play Catch-Up With Walmart On Pricing, But Need To Do More
In the battle for low prices, it appears the biggest competition for discount stores Dollar Tree and Dollar General is not each other, it’s Walmart. The Q2 comparable store sales…
News August 26The Emphasis Is On The Relationship: How To Make Your Content More Powerful
By Brian Rigney, Zmags Engaging e-Commerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a…
Executive Viewpoints August 26
