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Lowe’s Hires New Business Development Executive
Lowe’s has appointed James K. Han as its new Senior VP of Business Development. In his new role, he will be responsible for accelerating the company’s business development strategy in…
News September 13New GUESS Label Spotlights Music And Retail’s Ongoing Duet
By David DeZuzio, Managing Editor Apparel retailer GUESS has a new label, but you can’t wear it. The brand has teamed up with record label Republic Records to co-create GUESS…
Executive Viewpoints September 13Seeking A Turnaround, Macy’s Imports Apple Into Flagship Store
With six straight quarters of sales declines and plans to close 100 stores, Macy’s has been desperate for answers as to how it can turn its business around. The department…
News September 13Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns
Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various…
News September 13Planning For The End: Prioritizing Product Reuse And Recycling Can Help Your Business
Today’s retail landscape is characterized by a constant stream of product releases and innovation. Coupled with planned product obsolescence, this leaves the world with a massive amount of excess inventory…
Executive Viewpoints September 13APT Releases Shopper Targeting Module: Test & Learn For Customers
APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations with a 360-degree view of customer spending behavior. Test & Learn for…
News September 13Mobile, And Social, And Location, Oh My! How Today’s Retailers Can Tap Into Next-Generation Marketing
It’s no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In the years since digital became the norm, the world of marketing has…
Executive Viewpoints September 13Consumers Rely On Online Reviews, But Don’t Completely Trust Them
While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction of these customers (18%) actually trust that all the information contained within…
News September 13Influencer Marketing With A CGC Twist
In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice of influencers to build and retain a following.…
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