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5 Ways To Maximize Influencer Marketing Impact
While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase in sales when it launched its color cosmetics brand.…
Editor's Perspective November 293 Tips To Attract (And Retain!) Gen Z Shoppers
By Glenn Taylor, Senior Editor While Millennials’ increased buying power has garnered much of retailers’ recent attention, the next shopper generation — Gen Z — should very much be in…
Executive Viewpoints November 29
Five Reasons Why Pokémon GO Is AR’s Killer App
Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience of becoming a Pokémon master. From a technology standpoint, Pokémon GO is…
Executive Viewpoints November 29
Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high but the game gets much more intense every year…
Executive Viewpoints November 29
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from retailers that use apps to increase engagement, drive…
Executive Viewpoints November 29
7 Secrets To Winning In China’s E-Commerce Market
The trends in the Chinese e-Commerce market represent a huge opportunity for U.S. retailers. U.S. shoppers’ desire for goods from abroad is growing significantly, and one-quarter of China’s 1.3 billion…
Features November 29
Worldpay Launches Total Omnichannel Payments Solution
Worldpay US has launched Worldpay Total, an omnichannel payment platform designed to let retailers connect payments across all sales channels through a single integration point. With Worldpay Total, retailers can…
News November 29
TCS Releases Omnistore Unified POS Platform
Tata Consultancy Services has unveiled the TCS Omnistore POS, a solution designed to create a single point of commerce and deliver a consistent and personalized experience across all customer touch…
News November 29
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from…
News November 29
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