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Starbucks Five-Year Plan: 12,000 New Stores And A Focus On China
While Howard Schultz’s upcoming retirement as Starbucks’ CEO has sparked many questions about the coffee giant’s future direction, the company certainly isn’t slowing down its expansion efforts. Starbucks plans to…
News December 8
Sweet Deal: 5 Ways Godiva Is Rethinking Digital
Godiva Chocolatier Director of Ecommerce, Brita Turner, shares exclusive insights into the retailer’s recent digital transformation, which delivered 16% sales increases and a 12% boost in conversion rate. The holiday…
Features December 8High-Tech Shoppers Are High On Mobile And Social Usage
According to the Consumer Technology Association (CTA), 68% of consumers —roughly 170 million people —plan to purchase technology gifts this holiday season. With high-tech purchases expected to account for a…
News December 7
Staples Sells Majority Stake In European Business
Staples is selling a controlling interest in its European operations to an affiliate of private investment firm Cerberus Capital Management for $53.6 million, as the struggling office supplies retailer continues…
News December 7American Apparel Warns 3,500 Employees Of Possible Layoffs
Last month, American Apparel filed for bankruptcy for the second time in 13 months, and said that it would be selling off $66 million in assets and intellectual property to…
News December 7‘Suggested Selling’ In Stores To Top 51% By 2019
As the store’s role continues to evolve with consumer shopping preferences changing, omnichannel retailers aren’t just dabbling in personalization; they’re betting the farm on it. While currently just 7% of…
News December 7MaxMedia Launches Labathon Challenge To Spur Retail Innovation
MaxMedia, a digital retail experience agency, is launching its inaugural Labathon Challenge on Jan. 19, 2017. The 20-hour “hackathon”-style competition will host 20 college students across four teams, and is…
News December 7‘Make ‘Em Laugh’ Can Be A Marketing No-No
Advertising is all about standing out, and what better way for retailers to stand out than to convey a funny, memorable message to the consumer? But using humor does not…
Executive Viewpoints December 7
World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail
World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel noise. The company teamed up with PebblePost and used its Programmatic Direct…
Features December 7
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