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Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?
Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding more individualized treatment, personas’ limitations have become more apparent. Voice of the…
Executive Viewpoints March 1Bluecore Debuts Marketing Decisioning Platform
Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next steps and then quickly deploy campaigns across social, display, email and onsite…
News March 1
Microsoft Exec Shares 7 Tips For CX Success
Marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff…
Features March 1
What Abercrombie & Fitch Could Teach Retailers About Rebranding
I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit for class pictures. My mom took me to the mall to find…
Editor's Perspective February 28
WorkJam Raises $12M To Enhance Mobile Offering
WorkJam, a digital workplace platform for hourly workers, has raised $12 million in funding from Lerer Hippeau Ventures, Blumberg Capital, Founder Collective, NovelTMT and WorkJam’s management team. This strategic investment…
News February 28
Barnes & Noble Education Buys Virtual Bookstore Operator For $174 Million
Barnes & Noble Education (BNED), one of the nation’s largest contract operators of higher education bookstores, has acquired MBS Textbook Exchange for $174.2 million in cash. The combined company will…
News February 28Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement
Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without cross-device measurement tools, nearly one-third of online transactions…
News February 2885% Of Businesses Plan IoT Deployments By 2019
Businesses seeing better-than-expected returns from their initial Internet of Things (IoT) investments will lead to a boom in the technology by 2019, according to a global study of 3,100 IT…
News February 28Third-Party Apps Slow Down 80% Of Retail Web Sites
While third-party e-Commerce applications are often essential for exceptional online retail experiences, they also can negatively affect site performance, potentially lowering conversion rates. As many as 80% of retail web…
News February 28
