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The Not-So-Sexy Side Of Influencer Marketing
I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come some serious issues that all brands and retailers need to be aware…
Editor's Perspective May 9
Coach Seeks To Bag Millennials, Acquires Kate Spade For $2.4 Billion
After being the subject of sale speculation for months, Kate Spade has finally found its buyer. Fellow luxury handbag seller Coach has purchased the Kate Spade brand for $2.4 billion,…
News May 9
Ransomware And Retail
Imagine turning on your smartphone and finding that it has been completely locked out by a stranger demanding payment, a cybercriminal. If you have ever lost access to your phone…
Executive Viewpoints May 9
The Missing Link In “Going Local”
“Going Local” has been a key ambition for retailers for years now. Recently, retailers’ desire to localize their offerings has manifested in new store formats, with many big box players…
Executive Viewpoints May 9
Trump’s First 100 Days Set Uncertain Tone For Trade, Economic Future
The first 100 days of Donald Trump’s presidency have come and gone. But with trade agreements, health care and tax reform all hanging in the balance, retailers are still feeling…
Features May 9
64% Prefer Quality AI-Powered Customer Service To Human Interaction
Shoppers are starting to believe in the capabilities of artificial intelligence (AI), with 63% saying the technology is an important part of helping solve complex problems in modern societies. But…
News May 8
Finding True Customer Centricity
For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it…
Executive Viewpoints May 8
Pointy Uploads Store Product Catalog To Online Database
Pointy has designed an electronic device that plugs into a store’s POS terminal to build an online catalog of a retailer’s in-stock products.When someone scans a product’s barcode, the Pointy…
News May 8Leveraging Advances In Technology To Deliver Delight
By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and retailers. This level of personalization uses data to provide more personalized and…
Executive Viewpoints May 8
