Retail TouchPoints

Latest Posts

TUMI’s Charlie Cole On The Limits Of Last Click Attribution

Even as shopper journeys become more difficult to track, the need for accurate attribution increases. It’s become a major challenge for retailers to understand how every single touch point influences…

Features June 9

Protecting The Availability Of Your Online Business In A Cloudy World

By Jonathan Lewis, NS1 Cloud computing offers many advantages for the retail industry, and we’re seeing even more established retailers look to cloud adoption as they face a boom of…

Executive Viewpoints June 9

The Missing Piece In The Retail Technology Stack: Human Beings

A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store (that will remain nameless): “I…

Editor's Perspective June 8

What Drove Mickey Drexler Out? Retail Experts Weigh In

Millard “Mickey” Drexler earned the nickname of “Merchant Prince” for his ability to market apparel that became a lifestyle look for millions of consumers. First at Gap in the 1990s…

Features June 8
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Macy’s Promotes Anwar To CTO Position

Yasir Anwar has been named Macy’s new Executive Vice President and Chief Technology Officer, effective immediately. In his new role, Anwar will monitor all of Macy’s technology functions and align…

News June 8

Walmart’s VR Training Tool: Practical Or Just A Gimmick?

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the consumer-facing side, Walmart is testing the tech at the employee level. Walmart…

Executive Viewpoints June 7

#RIC17 Panel: Compete To Keep Your Customer Front And Center

Recent retail headlines in the business news lately been particularly negative: bankruptcies, store closings and financial woes. Yet research from Deloitte demonstrates that the industry is indeed experiencing significant disruption…

Features June 7

The RealReal Reels In $50 Million As Brick-And-Mortar Strategy Becomes Reality

Luxury consignment retailer The RealReal has closed a $50 million growth equity financing round from private equity firm Great Hill Partners. Since its inception, the company has acquired $173 million…

News June 6

Michaels Turns To Data-Driven Marketing To Personalize Customer Service

Specialty arts and crafts retailer Michaels Stores, Inc., has selected Acxiom, a marketing technology and services company, to help deliver a more personalized customer experience.

News June 6
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