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Albertsons Launches AI-Powered Restructure Following Soft Q1 Results
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Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?
Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a certain fast food giant is testing a new function: hiring. McDonald’s is…
Executive Viewpoints June 14
Will Walmart’s Innovation Strategies Pay Off?
I admit it: I am not a regular Walmart shopper. Part of the reason is there literally are no Walmart stores near my home in New Jersey. I’ve also heard the tirades…
Editor's Perspective June 13
Verizon Finalizes $4.5B Yahoo Acquisition, CEO Mayer Resigns
It’s official: Verizon has completed its purchase of Yahoo for a price tag of $4.48 billion. The long-awaited acquisition will combine Yahoo’s AOL assets into a subsidiary called Oath, which…
News June 13
Key Factors That Will Make Or Break RFID Retail Deployments
Having helped retail and other organizations with RFID implementations over the years, I’ve noticed a change in the preliminary questions being asked about the technology. Rather than asking if RFID…
Executive Viewpoints June 13
Price War: Retail’s Latest Self-Destructive Addiction
Retail can have a promising future. But the strategies to get there have been decidedly weak. This has led to a lot of finger pointing in the industry as to…
Executive Viewpoints June 13
How To Influence The Price-Conscious Consumer
The U.S. has become a more conservative country in recent years, and not just in its politics. Consumers today practice thriftier spending habits than they did pre-Great Recession, even though…
Executive Viewpoints June 13
The Seamless Omnichannel Experience
“Imagine a world where…” This is a phrase I use often when thinking about ways to improve customer experience. Of course, that phrase generally gets an eye roll from my…
Executive Viewpoints June 13
Retailers Vs. Brands: The Battle For Consumer Attention
Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships. With fewer people shopping in stores and direct-to-consumer selling on the rise, the retailer-brand relationship is…
Features June 13
Netsertive Offers MarketWise Solution For Localized Brand Marketing
MarketWise, an intelligence platform designed for brands to analyze local market data and trends, can help them decide how best to support local business partners and to distribute marketing funds…
News June 13
