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Listrak Unveils Content Personalization Tool
Listrak has launched Content Personalization — the newest addition to its growing Personalization Suite — which is designed to enable digital marketers to automatically deliver relevant and impactful content directly to…
News June 13
Customized Video Ads Drive 561% Lift In User Brand Engagement
Customized video marketing can be a powerful component of brand marketing campaigns. Custom interactive video campaigns generate a 561% lift in total user activity (such as in-unit clicks and clicks…
News June 13
Carrefour Names New CEO And Chairman
Alexandre Bompard will take on the roles of CEO and Chairman at French multinational retailer Carrefour. Bompard will resign from his current role as Chief Executive of Consumer Electronics at…
News June 12Aldi Invests $3.4 Billion In U.S. Expansion, Heats Up Grocery Price Wars
Just three days before Lidl is scheduled to open its first 10 U.S. grocery stores, German rival Aldi unveiled gargantuan plans to add 900 stores to its U.S. fleet. In…
News June 12Virtual Reality Fully Opens Window Into Consumer Behavior In-Store
By Alex Hunt, System1 Research Many manufacturers spend more than half of all their marketing dollars on in-store POS and promotional activity. For years, marketers focused their efforts and spend…
Executive Viewpoints June 12
CEOs: Want To Be Likeable? Be Transparent, Put Out A Great Product
As seen with Mickey Drexler’s recent departure from J.Crew, retail CEOs surely have different demands on them than they had in the past. They’re required to differentiate their brands through…
Features June 12
Blue Nile Appoints Jason Goldberger As President And CEO
Jason Goldberger, the former Chief Digital Officer and President of Target.com, has been named President and CEO of diamond and fine jewelry retailer Blue Nile.
News June 9Study: Best Buy, Home Depot Rank Highest In Mobile UX
Shopping on mobile devices continues to grow, which means that consumer expectations for a more user-friendly mobile experience also are on the rise.
News June 9Hudson’s Bay Transformation Plan To Cut 2,000 Jobs
A transformation plan that will create dedicated leadership teams for Lord & Taylor in the U.S. and Hudson’s Bay in Canada also will cost 2,000 employees their jobs with the…
News June 9
