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Everlane, A Brick-and-Mortar Holdout, Opens 2 Flagship Stores
After continuously committing to never go brick-and-mortar, online-only clothing retailer Everlane has had a change of heart. The company is opening two flagship locations on December 2 —in New York…
News November 28
The Evolution Of Retail: Past, Present And Future
The retail industry is a dynamic one, always adapting to better cater to customers. For the past decade, we’ve seen a handful of updates and advancements that have propelled the industry forward.…
Executive Viewpoints November 28
Mobile Commerce’s Most Dangerous Fraud Tactics And Ways To Stop Them
From 2012 to 2015 mobile commerce grew from $24 billion to $122 billion in the U.S. And with this growth came an increase in fraud and an all new breed of fraud…
Executive Viewpoints November 28
How VR Is Transforming Retail Market Research
When we hear about virtual reality in the news, it’s usually a story about consumer-facing applications like video gaming or the ability to shop in a virtual store from the…
Executive Viewpoints November 28
What’s Ahead? December 2017 Gift Shopping Forecast
With online sales from Thanksgiving, Black Friday and Cyber Monday reported to be up more than 15% over last year, we saw a distinct shift in shopping preferences. Conversion among all digital devices…
Executive Viewpoints November 28
3 Ways Retail Marketing Will Change In 2018
At Optimizely, we work closely with some of the top retail companies as well as 22 of the Fortune 100 and have seen firsthand how marketers are adapting their strategies…
Executive Viewpoints November 28
ComScore And PlaceIQ Launch Joint Marketing Platform, PlaceIQ PVR
PlaceIQ and comScore have launched a joint solution, PlaceIQ PVR powered by comScore, which is designed to measure lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, retail marketers (and their…
News November 28
StitcherAds Integrates POS Data With Facebook Offline API
StitcherAds, a global Facebook and Instagram Marketing Partner, has unveiled a new feature to its unified commerce solution that integrates retail POS data with Facebook’s offline API and new ad formats…
News November 28
The Rise Of Subscription Retail: Data, Community & Content Fuel Growth
Subscription retail first came on the scene as a disruptor to the industry in the early 2000s, and it continues to make waves as it grows. The sector began with…
News November 28
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