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3 Ways Retail Marketing Will Change In 2018
At Optimizely, we work closely with some of the top retail companies as well as 22 of the Fortune 100 and have seen firsthand how marketers are adapting their strategies…
Executive Viewpoints November 28
ComScore And PlaceIQ Launch Joint Marketing Platform, PlaceIQ PVR
PlaceIQ and comScore have launched a joint solution, PlaceIQ PVR powered by comScore, which is designed to measure lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, retail marketers (and their…
News November 28
StitcherAds Integrates POS Data With Facebook Offline API
StitcherAds, a global Facebook and Instagram Marketing Partner, has unveiled a new feature to its unified commerce solution that integrates retail POS data with Facebook’s offline API and new ad formats…
News November 28
The Rise Of Subscription Retail: Data, Community & Content Fuel Growth
Subscription retail first came on the scene as a disruptor to the industry in the early 2000s, and it continues to make waves as it grows. The sector began with…
News November 28
Physical Stores Will Remain Crucial To Retail Revenue And Branding Through 2020
Physical retail stores will still be the predominant revenue channel for U.S.-based omnichannel retailers and critical to their brand identities in 2020, according the Retail Real Estate Beat, a survey conducted by FTI Consulting. Even though retail survey respondents expect their…
News November 28Loblaw Selects Unified Analytics Portal
Loblaw Companies, a leading Canadian supermarket company, has signed a multi-year, enterprise-wide agreement with, Precima for a single access retail analytics and insights portal serving both the grocery and pharmacy…
News November 27
Mobile Helps Break Black Friday Records; Walmart, Amazon, Kohl’s Win The Day
The biggest shopping day of the year continues to wow. Online Black Friday sales totaled $5.03 billion in revenue, compared to $4.3 billion in 2016, according to Adobe Digital Insights.…
Features November 27Walmart Prices Close In On Amazon Just In Time For Holiday 2017
As the holiday shopping season kicks into high gear, Walmart has managed to close to the gap with Amazon on pricing — an indication that its investments have panned out…
News November 27Are You Ready for DIY Retail?
By Samuel Mueller, Scandit The ongoing DIY (Do-it-Yourself) craze is usually associated with home repairs or arts and crafts, but the DIY mentality is also expanding to retail. Consumers are comfortable…
Executive Viewpoints November 27
