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Personalization: A C-Level Priority
Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many CMOs are delegating the quest to their direct response teams, divorcing personalization…
Executive Viewpoints January 31What Will It Take To Unlock AI’s Potential?
The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the new year, and AI was a major part of the conversation. EBay,…
Executive Viewpoints January 31Walmart Partners With Rakuten; Kroger Reportedly Mulls Alibaba Alliance
Some of the biggest names in U.S. and European retailing, including Walmart, Carrefour and possibly Kroger, are linking up with Asian e-Commerce and Internet giants — and some of the…
News January 30Infrastructure, Trade And Immigration Top NRF Policy Priorities, With SOTU Pending
The State of the Union (SOTU) address often has served to lay out a President’s policy priorities. On the eve of the 2018 address taking place on Jan. 30, the…
News January 30EBay, Google, Facebook, Pitney Bowes Partner With U.S. To Spur Global SMB Expansion
Google, Facebook, eBay and Pitney Bowes are collaborating with branches of the federal government to launch the Getting to Global Initiative (GtG), which aims to provide U.S. businesses with resources…
News January 30Music-Themed Pop-Up Showcases Pay-By-Phone Technology
By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety…
Executive Viewpoints January 30
Finding The ‘Glue’ That Defines Customer Engagement At TechStyle
Q&A with Traci Inglis, Brand President, Fashion Brands – JustFab and Shoedazzle, TechStyle Fashion Group In this exclusive Q&A, Traci Inglis shares her insights into the magic behind TechStyle’s success…
Features January 30Amazon-Berkshire Hathaway-Chase Health Care Venture Puts Pressure On Top Pharmacy Players
Among the many predictions regarding Amazon’s next move, health care has been among the top options, particularly since the company gained approval to become a wholesale pharmaceutical distributor in 12…
News January 30
Evergage Acquires MyBuys Merchandising Business From Magnetic
Evergage, a personalization platform provider, has acquired the MyBuys merchandising products business from Magnetic, a digital advertising technology provider. Terms of the deal were not disclosed. The acquisition extends Evergage’s…
News January 30
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