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AI Playbook: How PetSmart Used AI Decisioning to Drive a 22% Lift in Salon Bookings
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The Three Pillars Of Personalization: A Cross-Functional Approach To Optimizing The Customer Experience
For years, retailers have been told how valuable personalization can be for their business. In fact, brands have been making the investment: 57% of leaders listed “customer-centricity” and 47% listed…
Executive Viewpoints April 8
5 Ways Essential Retailers Can Become More Essential To Communities
We are suddenly finding ourselves living in an unprecedented and uncertain environment. We are being asked to live differently, engage in our communities differently and adjust our collective reality to…
Executive Viewpoints April 8
MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking
Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing core values such as self-confidence and body positivity to generate a strong…
Features April 8
Pinterest Launches ‘Shop’ Tabs For Boards And Search, Giving SMBs Exposure During COVID-19 Outbreak
Pinterest has debuted a new way to shop on its platform, introducing “Shop” tabs on its Search function and Pinterest boards so that shoppers can browse in-stock inventory while they…
News April 7
Pier 1, Urban Outfitters And Mattress Firm Say They Won’t Pay Rent As Stores Remain Closed
Retailers including Pier 1 Imports, Urban Outfitters and Mattress Firm plan to skip rent payments in the wake of the COVID-19 pandemic until their stores reopen, with Pier 1 citing…
News April 7
Walgreens, CVS Open More Coronavirus Drive-Thru Testing Locations
Walgreens plans to open 15 drive-thru COVID-19 testing locations across seven states starting this week, adding to its one drive-thru in the Chicago area for first responders and those susceptible…
News April 7
Macy’s CFO Steps Down
Paula Price, EVP and CFO at Macy’s, will be leaving her position on May 31, but she will remain as an advisor through November 2020 to assist with the transition.…
News April 7
How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences
Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why Ken Wincko believes he’s not just the VP of Marketing for Barnes…
Features April 7
Fighting Counterfeits Amid The Coronavirus Pandemic
Almost all industries have been affected by the coronavirus outbreak to some degree, and the retail space is no exception. The pandemic has completely transformed the way we live, work…
Executive Viewpoints April 7
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