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Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals
Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made…
News January 31Shuttered Zulily Taps Gordon Brothers to Handle Sale of Inventory and Fulfillment Center Assets
Zulily Group has engaged the advisory firm Gordon Brothers to sell off more than $85 million of inventory…
News January 31Walmart to Add 150 New Stores Over Next 5 Years, Remodel 650 More
Walmart plans to build or convert more than 150 stores over the next five years while continuing its…
News January 31H&M Taps Insider for Combined CEO and President Role
H&M Hennes & Mauritz AB has named Daniel Ervér, previously responsible for the H&M brand, as President and…
News January 31CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences
We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates…
Features January 31Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances
Online electronics and appliance marketplace Newegg is making a big push into resale with the debut of Newegg…
News January 30TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…
News January 30









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