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E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…

BJ’s Wholesale Club Plans to Open 12 New Stores, 15 Gas Stations by Q1 2025

BJ’s Wholesale Club will open five warehouse club stores in Tennessee, South Carolina, Florida and Indiana. These will…

Home Depot Rebrands Retail Media Network as Orange Apron Media

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known…

UPDATE: NRF, RILA Label Visa-Mastercard Settlement Just a ‘Drop in the Bucket’

[Update as of 3/29/2024] Both the National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have…

UPDATE: Beyond Brings Back Overstock.com Following ‘Fatal’ Brand Mistake

[Update as of 3/29/2024] Beyond, Inc. has relaunched itsOverstock.com banner with the mandate of offering “crazy good deals,”…

#RICE24 Community Convos: Justin Tichy, Chief Operating Officer, Petco 

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon…