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Pfixer has launched a new DTC site.

Pfizer’s New DTC Website Aims to ‘Streamline the Path to Better Health’

Pharmaceutical company Pfizer has launched a new direct-to-consumer website, PfizerForAll, offering prescription delivery, vaccination scheduling, discounts on Pfizer…

News August 27
Allison Torpey Propeller

Determining the ROI of Change

Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to…

Executive Viewpoints August 27
American Cancer Society cigarette buyback Haleon Stop & Shop tobacco products
Stop & Shop will stop selling tobacco products.

Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History

Stop & Shop, which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will…

News August 27
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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and…

Features August 27
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Planet Fitness storefront

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…

News August 26
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Hollister Collegiate Line Gives School Spirit a Refined Vintage Aesthetic

Hollister has unveiled a 67-piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to…

News August 26
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Diane von Furstenberg store.

New Diane von Furstenberg CEO to Bring Operations Back In-House

A new CEO has quietly taken the helm at Diane von Furstenberg, and under this new leadership the…

News August 26
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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

New York Comic-Con is the place where members of all fandoms can come together and meet their heroes.…

Features August 26
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Unboxing the Future: How Connected Packaging Strengthens Brand Consistency

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with…

Executive Viewpoints August 26
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