Marketing & Advertising
Features
How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many... Read More
Latest Posts
News
July 14
Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day…
Features
July 10
Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025
Even in our increasingly digital world, where almost everything is measurable, it can be hard…
Features
July 1
Kizik Takes its Hands-Free Shoes on a National Tour to Deliver ‘A-ha’ Moments
Everyone over the age of two has put on their shoes thousands of times, but…
Features
June 27
PwC Back-to-School Survey: To Stretch Their Budgets, 37% of Parents will Only Buy Items on Sale
A back-to-school (BTS) spending survey conducted in May by PwC has some good news for…
Resources
