Holiday ThinkTank

Marketing & Advertising

Latest Posts

New research on agency executives attitudes toward retail media.
News August 14

Exclusive: New Research Reveals Agency Execs’ True Opinions on Retail Media

The strategic significance of retail media is undeniable, but while 80% of agency executives say…

How marketers can connect with worried consumers.
Features August 1

3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence

When it comes to marketing portfolios, not many executives have one as robust as Sarah…

The IAB defines commerce media.
News July 29

IAB Sets Out to Define the Growing World of Commerce Media

As retail media has expanded well beyond retailers, a new term has begun to take…

Features July 29

How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral

Product scarcity has been a successful retailing strategy for many years, particularly in the luxury…

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