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Pele Soccer

Pele Soccer – the World’s Greatest Soccer Store, has made its New York debut at Times Square’s long-shuttered Embassy Theatre. Carlton Architecture, working with Pele Soccer, developed the new retail space in this historic theater while maintaining its integrity and capturing Pele’s essence.

Pele Soccer – the World’s Greatest Soccer Store, has made its New York debut at Times Square’s long-shuttered Embassy Theatre. Carlton Architecture, working with Pele Soccer, developed the new retail space in this historic theater while maintaining its integrity and capturing Pele’s essence.

Carlton Architecture developed a design that weaves the landmarked theater’s interior with the entertainment imagery of a soccer stadium, to once again welcome troves of visitors to this experiential retail environment.

Carlton Architecture developed a design that weaves the landmarked theater’s interior with the entertainment imagery of a soccer stadium, to once again welcome troves of visitors to this experiential retail environment.

Through stage-craft, the theater’s processional entry hall is transformed into that of a stadium, leading shoppers to the main event, where the landmarked theater plays host to everything soccer.

Through stage-craft, the theater’s processional entry hall is transformed into that of a stadium, leading shoppers to the main event, where the landmarked theater plays host to everything soccer.

Carlton, in conjunction with Pele Soccer, preserved the landmarked interiors by designing a completely flexible retail display system not affixed to the existing structure. The current design is sensitive to the historic fabric of its location.

Carlton, in conjunction with Pele Soccer, preserved the landmarked interiors by designing a completely flexible retail display system not affixed to the existing structure. The current design is sensitive to the historic fabric of its location.

Both children and adults try out their latest freestyle tricks while shopping for the clothing of their favorite teams and players inside the 6,920-sq.-ft. space.

Both children and adults try out their latest freestyle tricks while shopping for the clothing of their favorite teams and players inside the 6,920-sq.-ft. space.

Even the theater’s massive projection screen, once dedicated to running newsreels, has been brought back to life through the latest in display technology, inviting shoppers to relax in the stadium style bleachers and be visually transported to a live action soccer match, at any stadium around the world.

Even the theater’s massive projection screen, once dedicated to running newsreels, has been brought back to life through the latest in display technology, inviting shoppers to relax in the stadium style bleachers and be visually transported to a live action soccer match, at any stadium around the world.

Pele Soccer – the World’s Greatest Soccer Store, has made its New York debut at Times Square’s long-shuttered Embassy Theatre. Carlton Architecture, working with Pele Soccer, developed the new retail space in this historic theater while maintaining its integrity and capturing Pele’s essence.

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