Proximity and convenience have never been more important to consumers as it is today. In fact, 80% of customers expect retailers to offer same-day delivery.
This guide contains an in-depth investigation into consumer purchasing psychology, generational shopping shifts, the rapid expansion of same-day delivery (SDD), and the structural barriers facing independent local merchants.
You will learn:
- Why consumers buy locally;
- The ways different generations engage across physical and digital touchpoints;
- How urgency differs across product types; and
- How to deploy last-mile logistics
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