True Religion Appoints New Interim CEO, Still Seeks Permanent CEO

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True Religion has appointed Farla Efros as Interim CEO, succeeding Chelsea Grayson in the role. Grayson, former CEO of American Apparel, is resigning to pursue other opportunities after seven months of serving the interim role. Grayson joined True Religion in late 2018 when CEO John Ermatinger announced his retirement.

While Efros leads True Religion, she will remain President of HRC Retail Advisory, a retail consulting firm she has worked with for almost 10 years. Efros was a consultant for True Religion and has more than 20 years of experience working with retailers and CPG companies.

The Los Angeles-based streetwear and denim company is still seeking a permanent CEO.


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