Select Comfort, a bedding manufacturer and retailer, has announced that Kevin Brown will be joining the company as its new SVP and CMO. Brown joins the company with more than 20 years of experience in marketing leadership in retail, consumer durables and business development consulting.
In his position, Brown will be responsible for leading the enhancement and implementation of a new marketing strategy and a media formula designed to help boost Select Comfort growth potential. He recently served as Group VP and CMO for the retailer Meijer, Inc., and has held executive marketing roles at Sears Holding Corporation, Jo-Ann Stores and Accenture.
“Kevin brings a history of proven leadership in consumer products, retail brand marketing and business development that fits well with our unique vertical business model and strong Sleep Number brand experience,” said Shelly Ibach, President and CEO of Select Comfort. “We look forward to integrating Kevin’s consumer focused marketing expertise and strategic business orientation across our consumer touch-points — from digital to store experience.”
Advertisement
