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PIM Solution Provider Names New CMO

Steve Gershik inRiverProduct information management (PIM) solution provider inRiver has named Steve Gershik to the post of Chief Marketing Officer. He will lead the company’s global marketing organization, helping drive innovation and growth as the company enters new geographies and markets.

Prior to joining inRiver, Gershik was Founder and Principal of Koyne Marketing, a customer marketing and advisory firm, and also served as CMO and Chairman of 28 Marketing, a demand generation consultancy. He has held marketing posts at companies including SiriusDecisions, Eloqua and Swrve.

“The PIM market is exciting and growing explosively,” said Gershik in a statement. “I am thrilled to be part of a high-performing and culture-rich company like inRiver that is dedicated to solving complex customer problems with innovative solutions.”

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