Petco has appointed Tariq Hassan, a 20-year global marketing veteran with experience in brand strategy, digital and performance marketing, communications, innovation and insights, as Chief Marketing Officer (CMO). Hassan, who is based at the company’s National Support center in San Diego, Calif., will report directly to CEO Ron Coughlin.
Hassan joins the company from Bank of America Merrill Lynch, where he served as SVP, Global Brand Strategy and Head of Marketing for Wealth Management. Before that, he held senior marketing roles at Hewlett Packard and Omnicom. During his career he has served in global marketing roles where he worked with brands including PepsiCo, Gatorade, Frito-Lay, Coors, Mars, Emirates, Cadillac, Mercedes-Benz, Johnson & Johnson and Visa.
“Tariq is a talented and proven leader with an extensive and impressive background helping world class global brands harness and leverage insights in order to build lasting relationships with their customers,” said Petco CEO Ron Coughlin in a statement.
Hassan will replace Michael Zuna, who left the company in April 2017.