Mirakl, a marketplace platform provider, has added two retail thought leaders to its advisory board: Sucharita Mulpuru, a former Principal Analyst at Forrester who was recently appointed Chief Retail Strategist for Shoptalk, and Ed Coke, Senior VP at DigitasLBi.
Mulpuru will call on her experience in retail and e-Commerce to guide Mirakl on how to help retailers reimagine their business, build profitable growth and embrace the marketplace model.
“The digital marketplace model continues to disrupt the retail industry more than ever before, influencing large retailers such as Walmart to change their e-Commerce strategies,” said Mulpuru in a statement. “As an analyst, I saw hundreds of e-Commerce vendors on a yearly basis, and believe Mirakl offers a unique solution to the most challenging issue retailers face today: falling profit margins. I believe every retailer should have their own marketplace, and I am excited to join Mirakl’s advisory board and advise the team.”
With his experience in e-Commerce technology, omnichannel strategy and retail business, Coke will advise the Mirakl team on their customer experience and growth strategies. “In my experience, there is a specific path that software vendors with disruptive solutions must take to win customers and educate the market,” said Coke in a statement. “It is exciting to lend my know-how to a company with such a compelling and innovative solution that addresses the major challenges facing retailers today.”