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David’s Bridal Promotes Key To CEO

Scott Key DavidsBridalRetail veteran Scott Key will take over as CEO of David’s Bridal, moving up from his current position as EVP and General Manager. Paul Pressler, who has held the CEO spot since the departure of Pam Wallack in September 2016, will remain Chairman of the retailer’s Board of Directors.

In his previous role at David’s Bridal, Key was responsible for the marketing, digital and service teams to drive a customer- and digital-first experience. He has held multiple leadership positions at Gap Inc., including SVP/Brand President of Athleta and SVP of Customer Engagement Marketing, as well as head of Gap Global Customer Experience.

“The Board of Directors and I have the utmost confidence in Scott and his ability to take David’s Bridal forward,” said Pressler in a statement. “He has demonstrated a deep understanding of our customer and our business, with a focus on innovation and digital transformation designed to position the brand as the leader in the bridal space.”

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