Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers
Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members…
Features November 10
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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3
While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…
Features November 9
Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience
Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the…
Features November 9
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand
Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business…
Features November 7
74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays
Younger shoppers are no longer afraid of secondhand gifting —67% of millennials said they would be likely to…
Features November 4
Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat
When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its…
Features November 2
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1
How Spirit Halloween Takes the Fright out of Operating Thousands of Pop-up Stores Each Year
The Spirit Halloween business model relies on thousands of short-term leases of brick-and-mortar stores every year for its…
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