How Virtual Influencers and AI are Transforming the Creator Economy
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to…
Features November 1
Latest In: Features
Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and…
Features October 31
Could 3D Concrete Printing be the Future of Retail Construction?
Imagine concrete extruded from a computer-controlled nozzle, rather like an enormous pastry icer “building” a layer cake. This…
Features October 30
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27
How to Navigate the Post-Purchase Communication ‘Minefield’
There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience…
Features October 25
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24
How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience
Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three…
Features October 23
Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22Top Stories
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