Personalized Marketing Improves Brand Perception
Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and…
Features August 26
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RFID Gains Momentum In Retail
Retailers have implemented Radio Frequency Identification (RFID) technology to optimize a number of store inventory processes. In addition…
Features August 21The Evolution Of Retail
Retail is not dead, it’s simply evolving. I predict that over the next five years, consumers will experience…
Features August 21The Rise Of Pop-Up Shops
For years, pop-up shops have been embraced by merchants that sell holiday-themed or seasonal products. But retailers of…
Features August 20Price Matching With Rebates Help Counter Showrooming
When brick-and-mortar retailers match e-Tailer prices with rebates, the majority of consumers will shop and buy from them…
Features August 20Wasserstrom Optimizes Product Listing Ads With Adlucent
As Google and Amazon battle for status as the Number One consumer search site, retailers competing head-on with…
Features August 14Retail Lags In Response To Customers: OpinionLab Report
Pure-play e-Tailers outperform their omnichannel counterparts in customer experience performance, according to the Customer Feedback Index (CFI) Report:…
Features August 13Retailers Predict 20% Revenue Boost For 2013 Holiday Sales
For retailers, the holiday season can be the last chance to ramp up sales and bring the fiscal…
Features August 12SAP And Hybris Promote ‘OmniCommerce’ As Acquisition Is Finalized
During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new…
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