How Potomac River Running Replaced Voicemail ‘Dead End’ With Texts
“Voicemail is not a good answer for retail,” said Ray Pugsley, owner of Potomac River Running in an…
Features July 15
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Using Marketing To Reaffirm Purpose And Value
In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and…
Features July 14
Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers
As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries,…
Features July 14
Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13
Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…
Features July 10
How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9
Making The Case For American Dream As The ‘Ultimate Experience Center’
Mark Ghermezian, Co-CEO of the American Dream complex located in New Jersey’s Meadowlands, insists that his internal team…
Features July 8
Brand Experience Awards: Insights From 8 Winning Retailers
In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand…
Features July 6
RetailX Virtual: How 4 Digital-First Retailers Leverage Tech To Enhance Human Connections
When COVID-19’s stay-at-home orders halted most physical retail and boosted e-Commerce, it wasn’t just the brick-and-mortar retailers that…
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