Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity
Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that…
Features April 6
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Overall Shopper Anxiety Drops 10% But Safety Concerns and Financial Stress Still Linger
The decline in COVID-19 cases and continued vaccine rollout is already having positive effects: consumer anxiety levels have…
Features April 5
How Sephora and BuzzFeed Close the Trust Gap
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content, and user experience (UX) strategies.…
Features April 5
Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility
As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and…
Features April 2
How Amazon’s ‘Trench Warfare’ Against Unions Could Damage its Consumer Confidence
Editor’s note: This article has been updated with additional information about Amazon. An Amazon fulfillment center in Bessemer,…
Features April 1
Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers
There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West,…
Features March 29
How Real-Time, Location-Specific Inventory Data Overcame Shopper Reluctance to Visit Erik’s Bike Shop Stores
Erik’s Bike Shop, which operates 30 brick-and-mortar stores in seven Midwest states, was considered an essential retailer during…
Features March 26
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions
The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers…
Features March 24Top Stories
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