Tumblr has seen its active user base grow 120% in the last six months, making it the fastest-growing social network in 2014, according to research from GlobalWebIndex. Tumblr edged out Pinterest, which reported an active user increase of 111% throughout the same time period.
The fastest-growing social mobile app in the last six months is Snapchat. With a 56% increase in users, Snapchat’s growth has been spearheaded by a large teen presence in several countries, including: Ireland (38% of teens have used the app in the past month), Canada (35%) and the UK (35%). Not far behind Snapchat are Facebook Messenger (52% increase in users) and Instagram (47%).
Facebook continues to take the lead in number of registered members, with 864 million daily active users as of September 2014. Overall, Facebook remains the top global social app, used by 43% of respondents.
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However, Facebook may have reached a saturation point, with reported growth of only 2% since the start of 2014. In fact, 50% of members in the U.S. and the UK say they’re using it less frequently than they have in the past. Active usage has dropped 0.5% during 2014 among 16 to 24 year olds, which is considering every other social network had an increase in usage.
