Fairway Group Holdings, the parent company of grocery store chain Fairway Market, has announced the installation of a hearing loop at the deli counter in its Broadway, New York City, location.
The technology is designed to help customers with hearing loss place orders easily and more comfortably. The hearing loop connects with an individual’s telecoil-equipped hearing instrument or cochlear implant. Deli clerks speak into a microphone that is connected to the hearing loop so messages are transmitted wirelessly to the telecoil. The loop then augments the deli clerk’s speech and drowns out background noise so customers can hear more clearly.
“We are very pleased to incorporate this new technology into our flagship store,” said Herb Ruetsch, CEO of Fairway Market. “The deli can be a very noisy environment, and our customers living with hearing loss will greatly benefit from the hearing loop and enjoy a much better shopping experience.”
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According to company officials, Fairway Market is the first supermarket in New York City to install hearing loop technology.
