Beyond The Rack Unveils New Mobile App

Beyond The Rack
, a flash sale eTailer, has partnered with mobile marketing agency Plastic Mobile to develop a mobile shopping app for the iPhone and iPad.

The new app was designed to provide members with quick and easy access to all flash events. Push notifications and mobile-optimized countdowns also keep consumers up-to-date on upcoming sales.

The Beyond The Rack app offers a three-tap checkout and a search function that allows shoppers to filter and sort products by size, price or discount.


“Beyond The Rack has always been about convenience and the launch of our mobile app is another important step in that direction,” said Yona Shtern, CEO of Beyond the Rack. “Many of our customers already enjoy shopping BTR on their iPads and iPhones — our new app makes it even easier.”

As part of its flash sale presence, Beyond The Rack offers designer apparel, accessories and lifestyle products at discounts up to 80%. All products are sold in limited quantities over a two-day period. The mobile app will empower up to 9.5 million members to take advantage of these sales from anywhere and at anytime.

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