Alibaba Debuts Global B2B Sourcing Service Designed for SMBs

Rafael, the global B2B ecommerce platform of Alibaba International Digital Commerce Group, has launched Alibaba Guaranteed, a program designed to help simplify global sourcing for small- and medium-sized businesses (SMBs). Alibaba Guaranteed will offer products at fixed prices, with shipping fees included, as well as promised dispatch of goods within 72 hours and guaranteed delivery by expected dates.

SMB buyers also can use the after-sales services that are part of Alibaba Guaranteed, including quick money back for order issues and free local returns for defects. In addition to fulfillment by, the platform handles finance tasks such as escrow and payment terms. serves more than 48 million SMB buyers and has over 200,000 suppliers on its platform worldwide.

“Global sourcing can be a complex process with many moving parts, but Alibaba Guaranteed can help SMBs navigate it with greater ease,” said Kuo Zhang, President of in a statement. “With much of the leg work being done for SMBs by the platform, cross-border trade can be as simple as purchasing a pair of shoes from your favorite retailer online.”


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