Packagd, a mobile video platform launched in 2016, has introduced Unboxed, an app that offers curated, hosted shows of tech products, gadgets and devices.
Forerunner Ventures and GV (formerly Google Ventures) led a $6 million Series A financing round for Packagd, bringing the company’s total funding to $7.5 million.
The family of apps within Packagd curate an array of unboxing and product review videos that creators have uploaded to YouTube, and assembles them in a way that simulates the kind of live video programming seen on television channels such as QVC and HSN.
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The apps enable consumers to:
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Discover new products with authentic reviews;
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Interact with hosts and audiences through a live chat; and
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Buy products securely via Apple Pay, all within the app.
Packagd works with a network of content creators who curate and host programs for products like smartphones, computers, gaming consoles, videogames, cameras and drones. These creators receive affiliate revenue generated from the purchases of products featured on the shows they host. The platform will expand into additional retail verticals, starting with beauty and toys apps, with plans to launch later this year.
Unboxed is currently available for download in the Apple App Store.
