Holiday Marketing Has a Gen Z Problem
Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…
Executive Viewpoints October 28
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The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.
Retailers spend much of the year preparing for a handful of moments that can make or break a…
Executive Viewpoints October 27
The Next Interactive Store Won’t Wait To Be Touched
Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…
Executive Viewpoints October 26
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
AI: The New Gatekeeper in the Purchase Decision
For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…
Executive Viewpoints October 23
From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right
Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…
Executive Viewpoints October 22
How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle
AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…
Executive Viewpoints October 20
Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4
The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…
Executive Viewpoints October 19
The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16
The Great Destocking Is About to Meet Its First Peak Season
In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…
Executive Viewpoints October 14Top Stories
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