Best Practices to Level Up Your SMS Marketing Strategy
2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more…
Executive Viewpoints June 2
Latest In: Executive Viewpoints
Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward
Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are…
Executive Viewpoints June 1
Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews
As a business owner, negative reviews on your product or service can be distressing and damage your reputation…
Executive Viewpoints May 31
The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience
Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent…
Executive Viewpoints May 31
The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers
Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about…
Executive Viewpoints May 30
If You Want to Succeed in High-Heat Retail, Bake Fairness into the Experience
There have never been more barriers to the things we enjoy in life. Everything from limited edition sneakers…
Executive Viewpoints May 29
Immersive Tech for Classified Ads can Increase Online Sales
In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a…
Executive Viewpoints May 26
‘New to Brand’ is Retail Media’s Superpower Metric
In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…
Executive Viewpoints May 26
Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations
The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning…
Executive Viewpoints May 25Top Stories
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