‘New to Brand’ is Retail Media’s Superpower Metric
In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…
Executive Viewpoints May 26
Latest In: Executive Viewpoints
Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations
The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning…
Executive Viewpoints May 25
Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of
COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of…
Executive Viewpoints May 24
5 Digital Marketing Trends Brands Should Pay Attention To
U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the…
Executive Viewpoints May 23
Strategies for Brands to Combat #AdBlindness
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in…
Executive Viewpoints May 22
First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
What Retailers get Wrong about Tourists
I love to travel. Most people do. There is nothing like that feeling of stepping out into a…
Executive Viewpoints May 19
5 Things Retailers may not Know about Contactless Payments
In-person payments have undergone a transformation over the years. Initially, merchants used manual imprinters to take an imprint…
Executive Viewpoints May 19
5 Tips to Improve Retail Pay-Per-Click Results
While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%…
Executive Viewpoints May 18Top Stories
