Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round
In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet…
Executive Viewpoints March 21
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How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
Designing Medtail Spaces that Enhance the Patient Experience
The innovative concept of “Medtail” seamlessly integrates healthcare services into retail environments. This blend of medical expertise and…
Executive Viewpoints March 20
Winning Creative in 2024: Human Storytelling, AI Scale
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…
Executive Viewpoints March 19
Planning to Prevent Workplace Violence in Retail
A 2022 U.S. government study found an annual average of 1.3 million nonfatal workplace violence incidents between 2015…
Executive Viewpoints March 18
Utilizing the External Data Boom for Digital Shelf Optimization
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…
Executive Viewpoints March 13
All the Feels: How Mood will Underpin Future Consumer Spending in Retail
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and…
Executive Viewpoints March 12Top Stories
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