The Habit Economy: What the Fastest-Growing Retail Brands Reveal About Digital Loyalty
Retail growth used to hinge on the first win: the first click, the first purchase, the first viral…
Executive Viewpoints April 10
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Accelerating AI Value in CPG: Closing the Gap Between Potential and Performance
The consumer packaged goods (CPG) industry is evolving faster than ever – and the pace of change is…
Executive Viewpoints April 9
Why Cash Still has an Important Role in our Digital World
When was the last time you used cash for a transaction? Many of us can go for months…
Executive Viewpoints April 8
Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Why In-Store Retail Media’s Moment is Now
After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer…
Executive Viewpoints April 6
Experimentation as a Growth Engine for Modern Retail Product Teams
In the most successful product organizations, growth is not a lucky outcome or the result of a single…
Executive Viewpoints April 3
Retail Reality and the End of Luxury Exceptionalism
For decades, luxury operated with the belief that it was insulated from the rules of retail. Scarcity, brand…
Executive Viewpoints April 2
Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey
Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
How AI is Reshaping Retail Discovery: The AI Readiness Checklist Brands Need Now
The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…
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