Latest In: Executive Viewpoints
Social Experience Retailing And The 4C’s
Conventional wisdom suggests that retail environments be updated every three to five years to remain “fresh” and plugged…
Executive Viewpoints May 15Impact Of Customer Engagement On Network Design
Today’s retailer is challenged not only by competition from other stores, but by a growing number of consumers…
Executive Viewpoints May 15Intent to Buy Cartoon #4: Email Deal
Providing personalized recommendations based on past searches and customer profile data produces irrelevant, and sometimes even insulting results.…
Executive Viewpoints May 11Combining Predictive Analytics And Digital Signage To Boost Retail Performance
In today’s hyper-competitive market, it is not enough for retailers to understand customer behavior — to be successful,…
Executive Viewpoints May 7Heuristic Number 3: Scarcity — Less Is More [FastCompany]
This social commerce image was featured in a recent FastCompany article and was created by TabJuice.com
Executive Viewpoints May 4Will Shoppers Share More Info For A Better Shopping Experience? [Infographic]
A growing number of consumers are willing to trade their personal information for a more personalized shopping experience,…
Executive Viewpoints May 1The Root Of 2012 Trends For Retailers
Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving…
Executive Viewpoints April 30Intent to Buy Cartoon #3: Relying Solely on Profiles
People come in all shapes and sizes. Understanding the profiles of those various…
Executive Viewpoints April 27Top Stories
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