Successful luxury brands excel at creating exceptional experiences that make shoppers feel special and inclined to pay more.…
Executive Viewpoints October 26
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Holiday Shopping: A Wise Woman Saves With Mobile “Weapon” By Fatima D. Lora, Assistant Editor Normal 0 false…
Executive Viewpoints October 24A Shopping Miracle [Infographic]
The holiday shopping season appears to be promising for retailers this year; in fact, according to research from…
Executive Viewpoints October 23From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers
The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made…
Executive Viewpoints October 22L’Occitane, a high-end beauty products retailer, more effectively tests web site and email messaging, offers, images and other…
Executive Viewpoints October 19/* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in;…
Executive Viewpoints October 17More Options For SEM Marketers On The Way
Over the past couple of years, a growing chorus of marketers has said that search engine marketing has…
Executive Viewpoints October 16Athletic specialty retailer Foot Locker is making strides to better understand its worldwide customers’ paths to purchase by…
Executive Viewpoints October 12Maybe It’s Time To Embrace Showrooming By Debbie Hauss, Editor-in-Chief The term “showrooming” carries with it a very…
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