Taking A Native Ad Campaign Global By Liz Elting, Co-Founder and CEO, TransPerfect There’s been a lot of…
Executive Viewpoints April 1
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Adidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the…
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Executive Viewpoints March 27Rise Of The Apps: The Mobile Evolution In Retail Commerce [Infographic]
Consumer use of mobile shopping apps is increasing rapidly, rising 247% in 2012 vs. 2011, according to research…
Executive Viewpoints March 26Rise Of The Chinese Retail Market
If you are looking for growth markets in e-Commerce, look no further than China. Once dismissed as too…
Executive Viewpoints March 25How An Online Chat Support Helps Me In Closing My Purchase Decision By Pradeep Goel, Sr. Consultant, Retail…
Executive Viewpoints March 25Victoria’s Secret Cashes In On “Spring Break” EventBy Alicia Fiorletta,Associate Editor At Retail TouchPoints, we constantly investigate new…
Executive Viewpoints March 20Understanding The Psychological Appeal Of The Internet
As retailers struggle to compete with the Internet, how is it that this relatively recent technology upstart has…
Executive Viewpoints March 184 Simple Ways To Make Your Category Pages Sell More
As with any e-Commerce web site, the number- one mission for online retail sites is driving customers to…
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