Latest In: Executive Viewpoints

Amazon best buy Facebook Gary Schwartz Google Wallet mall-busting mobile payment mobile wallet Samsung wal-mart Zappos

Mall Busting With Wal-Mart, Facebook And Zappos

By Gary Schwarz, President, Impact Mobile Samsung strikes a deal with the beleaguered Best Buy to subsidize their…

Executive Viewpoints October 4
beauty cosmetics haircare innovation Julep nail art skincare

Are You Embracing Your Brand Ambassadors? Learn From Julep!

Social media enables brands and retailers to assess the sentiment of thousands — and at times millions —…

Executive Viewpoints October 3
Duane Reade Retail TouchPoints RTP blog social media

Duane Reade Marks One Million Twitter Followers With NYC Celebration

By Alicia Fiorletta, Senior Editor Although the retail world has been buzzing about the powers of Facebook and…

Executive Viewpoints October 2
b2b B2C content marketing Helzberg Diamonds Kim Zimmermann Retail TouchPoints RTP blog

Why Content Is King In The New Retail Era

Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have…

Executive Viewpoints October 1
mobile retail Retail TouchPoints Staples Tom Offut

Strengthening Brand Loyalty With Self-Service Technology

Self-service technology continues to grow across a wide variety of retail markets. Many businesses, such as grocery stores…

Executive Viewpoints September 30
BevyUp social commerce social media SRO

The Socialization Of Online Retail

By Chris Rallo, COO, BevyUp E-Tailing has come a long way. Early on, online shopping was solitary with…

Executive Viewpoints September 30
digital couponing infographic mobile retailing Retail TouchPoints survey report zavers Zavers by Google

The Digital Coupon Tipping Point [Infographic]

As a connected consumer, you probably use your smartphone frequently to research products, compare prices and sometimes even…

Executive Viewpoints September 27
focus groups incentives marketing Parago personalization pricing surveys

Increase Sales. Learn What Customers Want. Price: $25

By Rodney Mason, CMO, parago Here is important news for retailers who are competing for the increasingly frugal…

Executive Viewpoints September 27
customer journey mapping Executive ViewPoints one-to-one interactions personalization retail strategy SDL social media

Lost And Found: Why Journey Mapping Is Critical To Your Business

Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive…

Executive Viewpoints September 26
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank