Using Digital Place-Based Media To Target Precise Retail Demographics
Retail audiences come in all shapes and sizes, but savvy retailers know you can’t hone in on the…
Executive Viewpoints October 7
Latest In: Executive Viewpoints
New Balance Sports Research Lab Site Improves Digital Footprint
By Bryan House, VP of Product Marketing, Acquia  The explosion of digital in the fitness community has…
Executive Viewpoints October 7Mall Busting With Wal-Mart, Facebook And Zappos
By Gary Schwarz, President, Impact Mobile Samsung strikes a deal with the beleaguered Best Buy to subsidize their…
Executive Viewpoints October 4Are You Embracing Your Brand Ambassadors? Learn From Julep!
Social media enables brands and retailers to assess the sentiment of thousands — and at times millions —…
Executive Viewpoints October 3Duane Reade Marks One Million Twitter Followers With NYC Celebration
By Alicia Fiorletta, Senior Editor Although the retail world has been buzzing about the powers of Facebook and…
Executive Viewpoints October 2Why Content Is King In The New Retail Era
Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have…
Executive Viewpoints October 1Strengthening Brand Loyalty With Self-Service Technology
Self-service technology continues to grow across a wide variety of retail markets. Many businesses, such as grocery stores…
Executive Viewpoints September 30The Socialization Of Online Retail
By Chris Rallo, COO, BevyUp E-Tailing has come a long way. Early on, online shopping was solitary with…
Executive Viewpoints September 30The Digital Coupon Tipping Point [Infographic]
As a connected consumer, you probably use your smartphone frequently to research products, compare prices and sometimes even…
Executive Viewpoints September 27Top Stories
