The Login Effect: The Role of Customer Authentication Psychology in Retail SuccessÂ
Picture this: You’re about to buy something online, but the site doesn’t remember who you are, so you…
Executive Viewpoints November 5
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How to Revitalize Seasonal Businesses to Stay Open All Year
When one owns a seasonal business, such as landscaping or wedding services, they can face several challenges. How…
Executive Viewpoints November 4
The Power of Employer Branding in Attracting Top Retail Talent
When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something…
Executive Viewpoints November 1
Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of…
Executive Viewpoints October 31
Don’t Wait Until Black Friday to Protect Your Endpoints
We are approaching one of the most important and riskiest times of the year for retailers. Cyberattacks increase…
Executive Viewpoints October 30
Pet-Friendly Retail: Design for Sights, Smells and Sounds
As a geriatric millennial who lives and works in the greater Charlotte region of North and South Carolina,…
Executive Viewpoints October 30
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
Executive Viewpoints October 29
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25Top Stories
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