Maximizing Events: Promotions Optimization For Mother’s Day & Beyond
Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives…
Executive Viewpoints May 5
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Drive Customer Acquisition With Corporate Gift Cards
By Mike Fletcher, InComm Digital Solutions Bulk purchases of gift cards from companies who plan to use them…
Executive Viewpoints May 2Are You Optimizing Your Millennial Marketing Tactics?
By Alicia Fiorletta, Senior Editor Did you know that on average, Millennials touch their smartphones 45 times per…
Executive Viewpoints May 1RTP Editors Share Their Favorite Social Moments
Social media is valuable in that it encourages retailers to get their creative juices flowing and have some…
Executive Viewpoints April 30What Do Retailers Need To Do As Commerce Goes Through A State Of Disruption?
By Sanjay Parthasarathy, Founder and CEO, Indix Commerce is being disrupted. The rapid adoption of technologies such…
Executive Viewpoints April 294 Ways To Make Your Shoppers Hate You
By Jason Trout, VP of Marketing, ShoppinPal In retail, even the best intentions can result in customer…
Executive Viewpoints April 28
Intelligent Household Targeting: Put Your Prospect In Context
It seems that almost any data you can imagine about a consumer can be collected nowadays. Marketers are…
Executive Viewpoints April 28
Reimagining Omnichannel Loyalty
For retailers, the balancing act between being relevant and being too “big brother” is becoming ever more precarious.…
Executive Viewpoints April 28The Future Of Couponing Is Digital But Not Mobile
By Tim Belvin, Visible Brands Traditional print couponing, while sometimes effective, is almost always inefficient. It may indeed…
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