Latest In: Executive Viewpoints

Holiday Marketing To Younger Shoppers

By Alicia Fiorletta, Senior Editor Young shoppers are savvy, empowered and ready to buy. So how can you…

Three Common Misconceptions On Marketing Data And How To Correct Them

By Sara Skrmetti, Adroit Digital With December fast approaching, retailers are armed with test campaigns, focus group results…

Keeping An Eye On Returns This Holiday Season

From free shipping promotions to hiring an army of seasonal employees, it seems like every day a retailer…

Holiday E-Commerce Security Checklist: Don’t Put Good Customers On The Naughty List

By Alisdair Faulkner, ThreatMetrix According to the National Retail Federation (NRF), 2013 holiday retail sales increased 3.8% over…

Bring In-Store Efforts Into Harmony With Modern Customer Expectations This Holiday Season

By Steve Jeffery, Brickstream   During the festive holiday season, consumers turn out in full force, shopping lists…

Two Factors That Will Make Or Break Retailers’ Holiday Season

By Frank Poore, CommerceHub  As the holiday season takes off, record numbers of consumers will go online to…

Drive Personalized Engagement With Mobile Clienteling

Connected consumers want shopping experiences that are fast, efficient and relevant to their needs. Mobile clienteling lets retailers…

Knock It Off! Consumers Don’t Know The Difference Between Designer Copycats And The Real Thing

By Alicia Fiorletta, Senior Editor  Be honest: How many times have you seen a friend, family member or…

The folks at Build-A-Bear Workshop kicked off the holiday season with a fun event in New York City…