Rethinking Omnichannel and Brand Identity: Connecting the Physical with Digital
One thing that’s on the top of every retailer’s mind these days is how to deliver differentiated experiences…
Executive Viewpoints November 10
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E-Commerce Content: Five Steps To Improve PLA Click-Throughs
Google Shopping Campaigns are expected to heavily influence holiday traffic as consumers compare pricing and look for specific…
Executive Viewpoints November 10Gamification: A Cure For The Call Center Blues
By Aleksandr Peterson, TechnologyAdvice  Working at a call center is probably one of the least coveted, least…
Executive Viewpoints November 10With Chat, Co-Browse And Contextual Customer Service, Retailers Can Save More Sales And Unite Physical and Digital Retail Realms
By Kelly Koelliker, KANA, a Verint Company What’s on every smart retailer’s “wish list” for the holidays this…
Executive Viewpoints November 7Marketers Must Adapt As “Like-Gating” Comes To An End
By Alicia Fiorletta, Senior Editor Ever since marketers started looking at Facebook as a valuable engagement channel, they…
Executive Viewpoints November 6Overstock Helps Customers Prepare For Emergencies With New Service
Any successful retailer knows that to ensure customer loyalty, they need to have the right products, available at…
Executive Viewpoints November 5Retail Experts Share Must-Have Tips For A Successful Holiday Season
By Alicia Fiorletta, Senior Editor Can you hear Santa’s sleigh bells ring? Can you smell the gingerbread wafting…
Executive Viewpoints November 4Embracing Visual Merchandising To Stand Out Online
Retailers across sizes and categories are coveting the elusive omnichannel consumer. They want to understand the wants, needs,…
Executive Viewpoints November 4
Closing The Execution Gap
I’ve heard it joked more than once that the role of managing retail execution goes to the person…
Executive Viewpoints November 3Top Stories
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